With increasing support and endorsement from beauty experts, dermatologists, and UK-based beauty organizations, Vitamin E and other natural oils have long been recognised as powerful skincare ingredients. The UK beauty industry has embraced these oils, with numerous studies, surveys, and expert opinions underscoring their benefits and growing popularity.
Acknowledgement in the UK Beauty Sector
In the UK, dermatologists and beauty professionals frequently recommend vitamin E and oils for various skin concerns:
- According to a study published by the British Association of Dermatologists, 72% of dermatologists advocate for the daily use of vitamin E, particularly for its role in protecting the skin from oxidative damage
- The UK Beauty Industry Report 2023 from Mintel revealed that 55% of British consumers are purchasing skincare products with vitamin E, particularly for their moisturizing and anti-ageing effects
- It was found that a combination of vitamin E and vitamin C could reduce sun damage by up to 50% (study, published in Photodermatology, Photoimmunology & Photomedicine)
- 68% of UK beauty consumers trust recommendations from beauty experts and influencers (YouGov in 2022)
- 48% of UK consumers are now specifically seeking out skincare products that feature natural oils like argan oil, rosehip oil, and jojoba oil (Natural Health Magazine Report)
- This trend has contributed to a 23% increase in sales of skincare oils containing vitamin E over the past two years, as consumers turn to trusted experts for guidance
These endorsements are rooted in the fact that vitamin E acts as a potent antioxidant, helping to reduce fine lines, wrinkles, and other signs of ageing. In fact, oils such as argan oil, rosehip oil, and jojoba oil—each often rich in vitamin E—have seen substantial growth in popularity in recent years.
Data-Backed Benefits
One notable clinical study published in the British Journal of Dermatology found that patients applying vitamin E oil on scars saw a 15-20% improvement in scar appearance after 8 weeks of regular use. This study has contributed to the popularity of vitamin E-infused oils among UK-based beauticians, who often suggest them for scar healing and post-procedure skin recovery.
Conclusion
Today, a growing number of skincare products in the UK contain vitamin E and natural oils, with more than half of UK consumers opting for these ingredients for hydration, anti-ageing, and skin repair. The increasing use of these oils in everyday skincare routines reflects their undeniable efficacy and the influence of beauty experts and organizations in shaping consumer preferences.